‘Intelligence Led’ Advertising

Developed with our specialist media consultancy, we will run on your behalf a tried-and-tested, intelligence led, multi-dimensional and highly targeted online attraction campaign. We develop in consultation with you, a comprehensive and highly localised attraction strategy that focuses on the communities and groups you need to approach to encourage applications.

  • Promoting the role the right people optimising engagement across different communities and defined populations
  • Using highly targeted communication tools, routes and messages across relevant social media channels
  • A dedicated web area branded to your FRS on our national ‘Be a Firefighter’ portal
  • Production of local FRS video interviews, imagery, messaging and promotion of your recruitment events
  • Ongoing campaign monitoring and updates to media content and messaging to keep our content engaging and fresh

Our national ‘Be a firefighter’ web site contains an interactive call to action that drives potential recruits to a website tailored to your particular service for a smooth, timely and seamless application process.

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